Sony's done expanding its lineup of cinematic shooters. Last week it was the "affordable" PMW-F3, and now the company is teasing the NXCAM HD, a decidedly professional-oriented camcorder with a Super 35mm equivalent large format CMOS sensor nestled behind an E-mount interchangeable lens system. It'll record to AVCHD in 1080p at frame rates covering all the majors: 23.98, 29.97, and 59.94, along with 25 and 50. All progressive, natch. Sony is planning to release this boxy beast in the middle of 2011 and plans to make it "affordable" for professionals as well. See what good a little competition can do?