auctioning off the chance to name one of the characters in its upcoming downloadable tower defense/action title Slam Bolt Scrappers, one-hundred percent of the proceeds from which will go to Child's Play. A second character's naming rights will be sold off during the Child's Play Charity Dinner in Seattle on December 7 -- tickets for which are still available!
There are some limitations, of course. You can't name the characters anything inappropriate, copyright-infringing or too long, so, sorry, Boner MacBurgerKing, but you'll never be a real person. Not ever.