Everything Everywhere is the UK's largest mobile network operator, and it owns the UK telecom brands Orange UK and T-Mobile UK. According to Marketing Week, the two telecom brands are expected to issue a formal announcement on November 22 that they will sell the iPad at their dual-branded stores. Not only will the Everything Everywhere stores be carrying the iPad, but they will also offer a discount plan to consumers who enter a service contract with their telecom brands.
The discount plan to Orange and T-Mobile subscribers could mean up to 70 percent off of the iPad price tag if the subscriber signs an 18 month or 2 year contract. This is pretty big news, since this is the first widescale iPad subsidy being offered to consumers. Hopefully, Everything Everywhere is merely leading the charge, and we'll soon see iPad subsidies from other mobile carriers.
No further details have been offered yet, although we should expect more contract details with the formal announcement soon.