Ubisoft to shoulder Rift's European publishing

With Rift's launch looming closer by the day, forces are coming into play faster now than ever before. Trion Worlds has announced that it is partnering with Ubisoft to publish Rift in Europe. Ubisoft, which has studios in countries all across the globe, will be tasked with releasing the game in France, Benelux, Germany, Austria, Switzerland and the Nordics. This deal includes multiple years of service starting in 2011.

While Ubisoft has handled smaller MMOs, such as Might and Magic Heroes Kingdom, Rift represents the largest MMO client to date for the company.

Trion Worlds' CEO Lars Buttler sees this as a great move for the game: "To join forces with an industry leader such as Ubisoft on our first title further demonstrates the potential Rift has to be a game-changer in the online gaming space. We are thrilled to be working with Ubisoft, one of world's leading publishers, as we reaffirm our commitment to deliver quality products to gamers around the world."

While Ubisoft is not without its fair share of controversies, no one can deny that the publisher has clout across the market. Rift's closed beta starts later this week, and all signs still point toward an early 2011 release.