Moine-Garde recently came to our attention, and we were quite frankly amused by its offer of "fine virtual timepieces" -- if only because, in this context, "fine" and "virtual" would seem to cancel each other out. But like the best websites and catalogs catering to the wealthy, social climbers, or the just plain gullible, this company is not just selling Android apps, it's selling a lifestyle. Some of our favorite item descriptions:
- EX-01 Homme ($15) Entering the boardroom at 8:30 AM - everyone awaits a decision. Mentally going over the broader picture. Calmly sitting down at the end of the table. Placing the phone quietly on its black glass surface. Time: 8:31. Let the meeting begin.
- F-01 M'elle ($7) Strolling down Rue Saint-Florentin. New dress: Check. Artichokes: Check. Hometown Crémant: Check. All is ready. Thinking about his smile on the last date. Loving the scent of vanilla from the bakery across the road. 7:10 PM. Incoming text message: "Chéri - Can't wait to see you tonight."
- M-01 Jaune ($3) Finally got around to reading Fritz Neumeyer's essay on Mies Van Der Rohe. 3:05 PM, Sunday afternoon - Coldplay in the background. Sitting comfortably with a tall glass of Chablis. The patterns of rain on the terrace windows are simply amazing. Page 122.
- M-02 Verte (Coming soon!) 12:30 PM, Singapore. Lunch break at the School of Art & Design. On the rooftop enjoying a Katong Laksa. Green as far as the eye can see. Remembering a Murakami sentence. Watching a plane go by. How time flies. Have to return to the lecture. Guess that's ok.