EverQuest II. SOE is doing its part to make sure that you don't, and one of the ways the team is keeping the six-year old title in the public eye is the introduction of the new Freeblood character race.
The blood-sucking avatars are available for purchase from the Station marketplace, or if you have a little patience, as part of your subscription fee via the winter rewards program coming in February. Regardless of when you choose to roll your vampire, you'll get a bunch of new abilities, new unarmed combat animations, and access to Freeblood-only accessories like new housing and a speed-boosting bat shapeshift ability. These accessories aren't obtainable in-game and can only be purchased with Station Cash on a Freeblood-enabled account.