It may sound counterintuitive, but it seems that going free is a great way to make money. On the Ten Ton Hammer podcast
, Turbine's Adam Mersky announced that monthly revenue has tripled for Lord of the Rings Online
since the game went free-to-play
in September -- "which is obviously making us very happy." The effects of the freemium transition were already noticeable in October, when revenue doubled
Executive producer Kate Paiz said that Turbine is "super-pleased" with the response to the change. "We're getting so many new players in and the world feels alive and vibrant." We're convinced. Starting right now, Joystiq is going free-to-read. No longer
will you have to pay a monthly subscription fee to read our content. We're looking into microtransaction-based quests and weapons.