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Bang & Olufsen announce chip co-op deal with Intel

Laura June
01.09.11
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Well, along with all the other things that happened this year at CES, Bang & Olufsen announced a new cooperation agreement with Intel. What does that mean to you, the consumer? Not terribly much, on the outside -- B&O products have carried Intel chips in the past, but this marks the first time the two companies have had an official relationship, and should mean we'll be seeing refreshes of B&O products every time Intel brings forth new chips. And that's always great news, isn't it? Hit up the source link for full, flowery quotes from reps at both Intel and Bang & Olfusen. Full press release is after the break.


Show full PR text
Bang & Olufsen enters strategic cooperation

with Intel


Bang & Olufsen is working in cooperation with Intel to gain access to the latest technologies, and to provide Intel with first hand information in the consumer electronics industry from a leader in the high-end segment.

Bang & Olufsen, a worldwide provider of exclusive, high quality audio and video products is working closely with Intel, the world leader in silicon innovation.

"During this convergence of PC, TV and audio technologies, this strategic cooperation with Intel is hugely important to Bang & Olufsen. We are looking forward to working with Intel on creating unique product solutions for the future", says Kalle Hvidt Nielsen, President & CEO, Bang & Olufsen.

"This strategic cooperation with Intel provides Bang & Olufsen with access to the latest silicon process technologies. This will enable Bang & Olufsen to stay at the technological forefront in the future and increase the efficiency of Bang & Olufsen's product development", Kalle Hvidt Nielsen continues.

"Bang & Olufsen represents a unique opportunity and brings a deep understanding of the high-end consumer DTV market to this exciting cooperation", says Wilfred Martis, General Manager, Retail CE, Digital Home Group, Intel Corporation. "Intel looks forward to this collaboration to develop smart TV enabling products that take advantage of Bang & Olufsen's design and engineering expertise."

Bang & Olufsen will be launching this cooperation at the 2011 International CES in Las Vegas, January 6-9.

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