The long-rumored iPad magazine, The Daily, is a big leap into the tablet market for News Corp. Rupert Murdoch, head of News Corp, has reportedly hired 100 journalists to work on this daily newspaper for the iPad and is working closely with Apple on this project. Expected to be introduced this week by Murdoch and Steve Jobs, the app launch has been delayed into next month as kinks with the subscription-based service are reportedly worked out. According to new information from Advertising Age, the iPad-based newspaper will be available as an App Store subscription costing
99-cents a day 99-cents a week. A two-week trial will be available for iPad owners who prefer to try before they buy.
AdAge also suggests the rumored newspaper will feature a multi-story front page with a magazine-style layout for other content. The Daily will support multi-touch gestures that let you rotate, zoom and swipe through the content. Though working closely with Apple, News Corp. will not be using iAds within the newspaper application. News Corp. has tapped New York-based Medialets to mange the ads and resulting metrics for this daily digital newspaper. Ads may be sold at a flat rate to businesses.
The Daily reportedly has the sponsorship of big name companies like Verizon Wireless, Land Rover, Macy's, Pepsi Max and Virgin America. Not only sponsors, each company will reportedly promote the newspaper by offering incentives meant to entice customers to download and subscribe to the app. Verizon Wireless, which currently sells the iPad, could bundle a limited-time subscription with each iPad purchase, while Virgin America could offer frequent flyer miles for those that download the app.
Apple reportedly has a short-term exclusive deal to carry the daily newspaper on its popular iPad tablet. Over time, the app will be ported to other tablet platforms including Android, webOS and the BlackBerry PlayBook.
Update: AdAge has corrected the rumored pricing of The Daily from 99-cents a day to the much more reasonable 99-cents per week.