Verizon will offer a $30 unlimited data plan, the Wall Street Journal confirmed this morning, similar to the original plan that AT&T offered when the iPhone was originally introduced. This comes after a couple weeks of speculation.
"I'm not going to shoot myself in the foot," said Lowell McAdam, the carrier's chief operating officer.
Engadget, however, is showing that Verizon is doing away with its tiered data plan option entirely.
This offers another incentive not only for new iPhone customers, but luring over current AT&T users who are on the fence about whether or not to switch. AT&T has had capped-tier data plans since June, but those iPhone customers with older contracts had their unlimited data plans grandfathered in.
Update: The WSJ updated its blog to say that the unlimited data is a limited-time option, and that Verizon will be moving to tiered pricing in the near future.