Latest in Ad

Image credit:

Motorola teases Xoom Super Bowl ad: '2011 looks a lot like 1984'

Chris Ziegler
01.31.11
Share
Tweet
Share
Save

Moto hasn't been shying away from the Apple jabs this year, and it's got another one in store for the Super Bowl this week with a commercial that'll poke fun at Cupertino's 1984 Macintosh ad, perhaps the most famous Super Bowl spot of all time. In it, the company says that "2011 looks a lot like 1984" with "one authority, one design, one way to work" while showing Planet Earth wearing a pair of shiny white iPod / iPhone buds. Boom, here comes a new planet -- a red, gaseous one with an "M" logo on it -- that pimps a bunch of wild features we'll be seeing in the Xoom like a dual-core processor, upgradeable 4G, and Honeycomb out of the box. In closing, Moto says "it's time to live a free life." We would've liked to have seen Motorola follow a format closer to that 1984 commercial, but it's a pretty well-played jab nonetheless -- and it's conceivable that this is just a teaser for the actual ad that'll air next weekend. Follow the break to check it out.

From around the web