Just a few days after we got an early peek at Amazon's unlimited movie streaming setup, the LA Times reports "people familiar with the matter" say we could see an official launch by the end of this month. Amazon apparently pushed back its original date for technical reasons and while it tries to acquire more content to take on Netflix. Amazon reportedly has yet to lock up content from any of the six major Hollywood studios, which matches the selections seen in our screenshots, as the studios continue to evaluate the impact of streaming on their DVD sales. Amazon may not be the only one jumping in either as Hulu Plus could be looking to add more movies, though both are primarily looking at titles more than seven years old. That's bad news if you were hoping to see a fresher selection than what Watch Instantly offers for your $7.99+ a month, but as always, any of these things could change before launch.