origin story of an industry presence. Today, Kyle Gabler explains how he and partner Ron Carmel came up with their studio name, 2D Boy, using the process of elimination:
Ron and I bummed around for a few weeks throwing names back and forth. They were all either awful, a sexual euphemism or their domain was being squatted on. Some examples for you:
- "Funk Button": We thought that sounded pretty great! And in every game, we could have a "Funk button," where when you press it, all the characters drop everything and dance! But then we looked it up on Urban Dictionary. I recommend everyone search Urban Dictionary before naming their game/studio/baby/etc.
- "Power of 2": because we are two guys with powerful muscles. Unfortunately this was also the name of a Christian rock band. And a year or so later, another game related business named itself the same thing.
- "Big Kitty," "Milky Dolphin" and "Sassy Weasel": Basically, every possible combination of words in the form of "adjective plus animal" was already taken as a game studio in Australia or somewhere. There's even a group actually called Adjective Animal.
- "Huge," "Massive" and "Enormous": Every possible synonym of the word "big" is already a game studio. We're an industry of confidence.