TETRIS® CREATORS AND WALLS 360 ANNOUNCE LAUNCH OF TETRIS WALL GRAPHICS
On-Demand Wall Graphic Startup Launches Exclusive Collection of Premium, Re-Positionable Tetris® Wall Graphics Globally
02.08.2011– Today, WALLS 360 and Blue Planet Software, Inc., the company that manages the exclusive licensing rights to the Tetris® brand, launched an exclusive collection of TETRIS PREMIUM WALL GRAPHICS, featuring collections of 'Interactive Wall Art' from one of the most popular and iconic video games in history.
"Tetris is the most recognized casual gaming brand in the world," says Jason Weisenthal, Co-Founder and CEO of WALLS 360. "For more than 26 years, Tetris has been challenging the minds of people across cultures and generations with its simple but interactive game play. We are absolutely honored to bring this iconic video game globally to real-world walls."
The Tetris wall graphics will be available for purchase beginning February 8, 2011. Removable and "playable," the wall art graphics are offered in the shape of all seven Tetrimino pieces, and available in sizes from 4" to 12" squares.
TETRIS® Wall Graphic sets from WALLS 360 are available in a range of customer-selected sizes, from SMALL (perfect for the back of a door) to XXL (big enough to cover an entire wall). Sets range between $35 and $350 each.
To see images of the wall art and learn more about this collection, visit: http://www.Walls360.com/Tetris
"This partnership with WALLS 360 creates a truly innovative way for Tetris fans to explore their own Tetris-themed world, " says Henk Rogers, president and CEO, Blue Planet Software, Inc. "Over the last two-and-a-half decades, Tetris has been released on more than 30 gaming platforms, so we are thrilled that the artistry of Tetris is now available to decorate and liven empty walls everywhere!"
"WALLS 360 is a new startup that creates on-demand, large-format, re-positionable wall graphics for artists, designers, photographers, and brands globally," says Yiying Lu, Co-Founder and Creative Director at WALLS 360. "Tetris is a truly revolutionary video game, and an absolutely perfect content partner for the newly-launched WALLS 360 wall graphics platform. We can't wait to see how fans around the world transform their own real-world walls with giant Tetrimino wall graphics!"
Created in 1984 by Russian-born mathematician Alexey Pajitnov, the Tetris game revolutionized puzzle games with distinctive "falling" blocks called Tetriminos, that players could arrange in real time along the bottom of the rectangular playing field, or "matrix," in order to clear lines. Since then, the game has been translated into more than 50 languages and it is played in more than 50 countries worldwide. To date, hundreds of millions of units have been sold.
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. In the game's 25-year history, hundreds of millions of players have experienced the Tetris effect. Over 100 million mobile download games have been sold. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. The Tetris Company, through its agent Blue Planet Software, Inc., licenses and manages the Tetris intellectual property and franchise worldwide. Today, Blue Planet Software continues to work with licensees to deliver top quality Tetris products that are relevant, fun and challenging for its millions of players. For the latest information about the Tetris brand and Tetris products, please visit http://www.Tetris.com.
This collaboration was created with WALLS 360 by Licensing Works!® on behalf of Blue Planet Software, Inc. and The Tetris Company.
ABOUT WALLS 360
WALLS 360 creates amazing wall graphics for artists, designers, photographers, and brands from around the world.
"WALLS 360 is creating an on-demand wall graphics platform to bring amazing digital visual content to empty walls everywhere," according to John Doffing, Co-Founder of WALLS 360. "Walls360.com launched in December 2010 with our first curated collections of digital content for real-world walls, all created by Yiying Lu. In January 2011, we began launching exclusive collections of art, design, children's literature, panoramic photography, video game, virtual world, comics, film, television, sports, toy, fashion, and historic wall graphics for content partners globally."
"I exhibited giant re-positionable wall graphics of my digital artwork at the 2010 Creative Sydney opening at the Sydney Museum of Contemporary Art, and I have been experimenting with on-demand product creation for years," according to Yiying Lu, Co-Founder and Creative Director of WALLS 360. "With WALLS 360, we are creating an on-demand custom wall graphics platform that brings digital visual content to real world walls. This is truly ART FOR EVERYWHERE!"
About Licensing Works, LLC (dba Licensing Works!®
Licensing Works!® is a licensing and promotions company representing creators of original IP. In addition to the Tetris® intellectual property, clients include: Zorro® from Zorro Productions, Inc., Tarzan® from Edgar Rice Burroughs, Inc., Buck Rogers in the 25th Century® from The Dille Family Trust, MEG Toys' In My Pocket™ franchise and soon to be introduced Power Buggz® line, Playtime Buddies™ from Visual Picnic, Inc., Swicherz™ from Swicherz, LLC, Moulin Rouge® from Moulin Rouge S.A., and Kewpie® from Jesco Imports, Inc. For more information about Licensing Works!®, visit: http://www.LicensingWorks.us