Lensbaby lens as much as the next hipster, but if there's one thing the Optic Swap system isn't, it's fast. Switching out aperture plates is a royal pain, and for those looking to simply capture moments as they happen, it's a system that simply doesn't work. The company's apparently aiming to fix that with the introduction of its first 35mm optic with a 12-blade adjustable aperture. The Sweet 35 select focus optic requires but a twist to change the aperture, and in turn, the "sweet spot." 'Course, you'll still need to find yourself adequate light (or boost your ISO / slow your shutter) before stepping that aperture value up too high, but at least now it's easier than using a magnetic tool to fish one plate out and drop another in. The lens has a maximum aperture of f/2.5 and steps all the way down to f/22, and it'll focus down to 7.5 inches from the front of the lens. The downside is that this particular optic isn't compatible with current 37mm Lensbaby accessories, nor will it function with the Composer with Tilt Transformer for Micro Four Thirds and Sony NEX cameras. Still, for $180 it's easily the most practical thing the company has ever delivered, and we definitely hope this is just the beginning of a trend it intends to push.