RIFT barreled on to the MMO scene and made a buzz-phrase out of "dynamic content," Ultima Online developers were busily pumping out some dynamic content of their own. In the fall of 2007, the influential fantasy sandbox title saw a horde of nasty demons descend upon the hapless town of Magincia and raze it to the ground despite (or in some cases, because of) the efforts of players on each of the game's shards. The invasion was part of a larger story cycle called Warriors of Destiny, and a new event is now brewing that will bring players back to the site of the ruined town.
As part of the New Magincia rebuilding process, the provisional government of Britannia is holding a lottery for 22 land plots atop the city ruins. Said plots may be used for residences or shops at the winning player's discretion. The city is also playing host to a new public gardening mechanic, and you can find all the details at the official Ultima Online website.