Latest in Ad

Image credit:

Lynx augmented reality stunt drops scantly clad angels on terrestrial travelers (video)

217 Shares
Share
Tweet
Share
Save

Sponsored Links

It isn't exactly a spring chicken, nor is it particularly new to the advertising game -- Best Buy utilized the stuff back in 2009 to push electronics -- but a new ad campaign from manly body spray purveyor Lynx (Axe in the US) is making augmented reality nearly unavoidable. Created by BBH, a global ad agency, the video below shows travelers at London's Victoria train station staring up at a giant screen to find themselves greeted by a skimpily attired fallen angel. The stunt, launched on March 6, drew a lot of attention from passersby, and in more than one instance elicited some pretty, well, bold behavior. Up until now, augmented reality has mostly been a play thing of the geek set -- even previous advertisements enlisting such tactics required a decent amount of work from the audience -- but if these fallen angels are any sign, we could all be traversing a more unreal world very soon.

[Thanks, Ben]



All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
217 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's 2019 Back-to-School Guide

Engadget's 2019 Back-to-School Guide

View
Watch and listen to THX's new Deep Note trailer with spatial 3D audio

Watch and listen to THX's new Deep Note trailer with spatial 3D audio

View
Facebook loses Oculus executive who led its mobile VR efforts

Facebook loses Oculus executive who led its mobile VR efforts

View
YouTube is removing its direct messaging feature in September

YouTube is removing its direct messaging feature in September

View
Walmart sues Tesla after solar panels catch fire at stores

Walmart sues Tesla after solar panels catch fire at stores

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr