GameStop is gonna need a bigger moneybin, as the company reported "all-time high" sales of $9.47 billion for the 2010 fiscal year (ending January 29, 2011), with a record net profit of $408 million. During the fourth quarter, the company also saw a 4.8 percent increase in sales to $3.69 billion, with a 10 percent increase in net earnings to $237.8 million.
During the GameStop investors call, executives stated they would use information on customer purchases extracted from from the PowerUp Rewards program to help determine the 200 locations that will be shut down over the next year due to overlap. It's not all bad news: that same information will be used to open 200 stores "focusing on underserviced markets." GameStop also plans to "pursue opportunistic growth internationally."
The biggest sign that GameStop is doing its best to prepare for the inevitable was the 61 percent increase in "console and PC digital offerings," which brought in $290 million during the year.