Free Realms comes to fruition. In a recent interview with GamesIndustry, Smedley said, "I think it could take five or six years - that should give you some idea [of the time frame we're looking at]. But I don't see any reason why it can't go to 100 million [players], because there are so many kids out there."
The game's current player base stands at 17 million, which should increase naturally with the game's recent launch on PS3. However, though we appreciate Smedley's "children are our future" outlook, we think it's gonna take a little something extra to net the other 83 million he's hoping for.
That's right. It needs more unicorns.