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iPad 2 coming to Toys "R" Us

Dana Franklin

I don't wanna grow up, I'm a Toys "R" Us kid. A million toys to choose from that I can play with. From bikes to trikes and video games... and soon the iPad 2, according to an anonymous Toys "R" Us employee who provided with pictures of internal training materials focused on Apple's tablet. The iPad 2 could go on sale at the iconic toy retailer as early as next month.

Since the original iPad launched last April in about 1,200 locations, Apple has aggressively expanded the device's retail distribution. The iPad 2 is now available at over 10,000 storefronts in the United States, including the company's own retail stores and national chains like Best Buy, Target, Walmart, Sam's Club, AT&T, Verizon and Radio Shack.

At first, Toys "R" Us seems like an odd addition to the growing list of iPad 2 retailers; the New Jersey-based company is the world's leading dedicated toy and juvenile products retailer, and not the first chain most of us would associate with high-tech gadgets. But Apple products won't be new to the retailer -- Toys "R" Us already carries the iPod in its online and retail stores. If Apple's music player is selling well at Toys "R" Us, it seems natural for the company to carry the iPad 2 as well. Also, a recent survey by Piper Jaffray found that 22 percent of teenagers already have a tablet device in their homes and another 20 percent intend to buy one (or force their parents to buy one) in the next six months. Both Apple and Toys "R" Us could tap into this valuable teen market by putting the iPad 2 into some of the retailer's approximately 1,300 locations worldwide.

[via Electronista]

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