RIFT recently bucked that trend with a lengthy spread on CNN.com, and somewhat predictably, the initial focus is on the "battle" between Trion's upstart and Blizzard's World of Warcraft behemoth.
While the first half of the article is devoted to describing RIFT in layman's terms, there are a few interesting snippets focusing on Trion's technology (specifically the fact that RIFT's servers are organized by function rather than by location as per usual with other games in the genre).
Producer Scott Hartsman tells CNN that developing the new tech was a challenge that will prove worthwhile in the long run. "Yeah, it was hard, but it was well worth it. We're really just now at the point [where] we're about 25% into all of the things we can do with our technology and we're looking to add more," he explained.