Blizzard has just released a new pet at the pet store
called the Cenarion Hatchling, a baby version of the hippogryph that once was only available as part of the old WoW TCG
. A full 100% of the proceeds generated by this pet purchase will go to help the American Red Cross's Japan Earthquake and Pacific Tsunami
relief efforts, compared to the 50% from previous pets like the Pandaren Monk. The donation process will be ongoing through July 31.