100 millionth download milestone back in March, Samsung is making it even easier for Apps customers to use the mobile/HDTV storefront -- well, consumers in Europe and Asia, at least. The company announced this week that it has streamlined the purchasing process for the store, letting users tack payments onto their phone bill or SIM card balance. The upgrade is being rolled out in the UK, Germany, Thailand, India, among others, with even more countries coming later this year. The rest of the world will have to continue paying for apps the old fashioned way: sticking a check in a bottle and praying it floats all the way to Korea. More info on the press release after the break.