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Apple won't exhibit at BookExpo America after all


Those expecting to see an Apple exhibit at BookExpo America (BEA) later this month will be disappointed, as the company won't have a booth after all.

PaidContent reported yesterday that Apple would have an booth at the show, presumably to promote iBooks. The BEA website even listed Apple as an exhibitor (that listing has since been removed). Today, a BEA representative has stated that Apple personnel will be there to talk with publishers in private, and not to exhibit. PaidContent has published a retraction.

Bad luck for fans hoping to chat with Apple reps and check out a booth full of goodies. Drat, we say!

[Via The Mac Observer]

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