Dirt 3, and says that all proceeds from the sale will go to charity. The Colin McRae Vision Charity Pack is now available for the Xbox Live and Games for Windows versions of the game (for 160 Microsoft points / $2), and allows players to drive a Ford Escort Mk II with five different liveries. The PS3 version will be available as soon as the PlayStation Store returns.
This was the car famously driven by Colin McRae, the original namesake of the Dirt series who died in 2007. All proceeds from the pack will go to the Colin McRae Vision Charity, which raises funds for worthwhile causes around the world in McRae's name.
Codemasters says that this is the first of a few weeks' worth of DLC packs. Each will feature more cars and new tracks going forward.