E3 2011 Propels Video Games to Center Stage
ESA Announces E3 2012 Dates
Los Angeles, CA – June 9, 2011 – 46,800 video game industry professionals, investor analysts, and retailers attended E3 2011, the Entertainment Software Association (ESA) announced today. The leading global computer and video game trade show closed after more than 200 exhibitors unveiled the latest interactive entertainment hardware and software that will hit store shelves this holiday season. ESA also revealed that E3 2012 will occur June 5-7, 2012, in Los Angeles at the Los Angeles Convention Center. E3 2011 contributed more than an estimated $25 million in revenue to the city of Los Angeles.
"This year's E3 propelled video games to the pinnacle of the entertainment world. The industry's innovation, creativity, and excitement combined to show the world the ultimate entertainment experience," said Michael D. Gallagher, president and CEO of the ESA, the trade association that represents U.S. computer and video game publishers and owns E3. "The positive news generated by the event reached all parts of the world, and we are looking forward to building on this great momentum in 2012."
"E3 2011 was phenomenal," noted Gordon Bellamy, executive director of the International Game Developers Association. "The event showcased the best of our craft and the outstanding work of the industry's developers. E3, once again, proved that video games are a dominant force in entertainment and are changing the way we live, work, and play."
In addition to serving as the launch pad for numerous groundbreaking hardware and software announcements, this year's show featured more than 120 retail companies from 18 countries that participated in E3's VIP Retailer program. Overall international participation in the event grew with representatives coming from 106 countries-up from 90 in 2010.
The Entertainment Software Association is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the Electronic Entertainment Expo (E3), business and consumer research, federal and state government relations, First Amendment and intellectual property protection efforts. For more information, please visit www.theESA.com.
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