deserve to live the projector lifestyle, but fitting Sony's first home projector with 3D -- the $10k (MSRP) VPL-VW90ES that launched last fall -- into one's budget might be a little tough. Now the company is launching the "affordable" VPL-HW30ES for the rest of us this year, featuring some of the same 240Hz SXRD tech in a cheaper package. There's no word yet on pricing or a ship date here in the US, but Europe and Japan get it next month with a pricetag of 370,000 yen ($4,626 US) in the latter. That lower price nabs specs like a claimed 70,000:1 contrast ratio and 1,300 lumens of brightness and all the picture adjustment settings befitting a product rocking the Elevated Standard tag, along with an upgraded 3D system to reduce crosstalk. 3D compatibility is achieved with Sony's new lighter active shutter 3D glasses and an add-on IR sync device that are both sold separately -- no complex lens switching necessary.
Update: Sony sent over the US press release with pricing ($3,699) and other information, check it out here.