Amazon Cloud Player hits iPad, adds unlimited storage, scoffs at constrained competition

20,000 songs? Not nearly enough. $24.99 a year? Way too spendy. Unlimited and $20 a year? That's a little better, at least, and that's what Amazon just moved to. Taking a step up from its previous $20 for 20GB plan, the former bookseller is now letting new subscribers get any amount of storage they want for that price -- unlimited for .mp3 and .m4a files, anyway. Naturally this means any songs purchased through Amazon MP3 will also be stored for to an infinite extent, not counting against your all-important quota. This is a "limited time" kind of deal, so if you've been on the fence now's the time to click that cart, but there's another new feature that isn't going away: Cloud Player for Web on iPad. This lets you play your cloud tunes through Safari and that, combined with the whole unlimited storage thing, should ease any nagging feelings of regret you've been suffering since budgetary pressures talked you into the 16GB model.

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Amazon Announces Storage Plans for Amazon Cloud Drive with Unlimited Space for Music, Free Storage for all MP3s Purchased at Amazon MP3 and Cloud Player Support for iPad

SEATTLE--(BUSINESS WIRE)--Amazon.com, Inc. (NASDAQ: AMZN) today announced three enhancements to Amazon Cloud Drive and Cloud Player: storage plans that include unlimited space for music, free storage for all Amazon MP3 purchases and Cloud Player for Web, now on iPad.

"Additionally, we are adding free storage for all MP3s purchased from Amazon MP3, and support for the iPad. Our customers love Cloud Drive and Cloud Player and we're excited to innovate these services on their behalf."
"Customers are already enjoying Cloud Drive and Cloud Player and now for just $20 a year, customers can get unlimited space for music," said Craig Pape Director of Amazon Music. "Additionally, we are adding free storage for all MP3s purchased from Amazon MP3, and support for the iPad. Our customers love Cloud Drive and Cloud Player and we're excited to innovate these services on their behalf."

Unlimited Space for Music

Now, for a limited time, Amazon customers who purchase a Cloud Drive storage plan will receive unlimited space for their MP3 and AAC (.m4a) music files. This offer is available for even the lowest price plan: $20/year for 20 GB of file storage plus unlimited space for music. Customers can visit (www.amazon.com/clouddrive/manage) to purchase a Cloud Drive storage plan and receive unlimited space for music.

Store all Amazon MP3 Purchases for Free

Customers can now store all of their Amazon MP3 purchases for free in Cloud Drive, including future MP3 purchases as well as all purchases made before the launch of Cloud Drive and Cloud Player. MP3s purchased from Amazon MP3 and stored in Amazon Cloud Drive will not count against a customer's storage quota.

Cloud Player for Web on iPad

Also new, Cloud Player for Web on iPad. Cloud Player, combined with unlimited space for music in Cloud Drive, enables customers to play music stored in the cloud on any Android phone, Android tablet, Mac, PC, and now on their iPad. Cloud Player for Web has been optimized to offer customers streaming playback of their Cloud Drive music using the Safari browser for iPad. To access Cloud Player for iPad, customers simply open their Safari browser and visit (www.amazon.com/cloudplayer) to start listening to their music.

Storage for Music and More

All customers automatically start with 5 GB of free Cloud Drive storage to begin uploading their digital music library, and for a limited time, those who purchase any Cloud Drive storage plan will receive unlimited space for music at no additional cost. In addition to unlimited space for music, Cloud Drive allows customers to upload and store all kinds of digital files, including photos, videos and documents which are stored securely and available via web browser on any computer. Customers who qualified for 20 GB of free storage from earlier promotions will receive the unlimited space for music at no additional cost.

In March, Amazon launched Cloud Drive (www.amazon.com/clouddrive), Amazon Cloud Player for Web (www.amazon.com/cloudplayer), and Amazon Cloud Player for Android (www.amazon.com/cloudplayerandroid).

Together, these services enable customers to securely store music in the cloud and play it on any Android phone, Android tablet, Mac or PC, and now iPad, wherever they are. Customers can easily upload their music library to Amazon Cloud Drive and can save any new Amazon MP3 purchases directly to their Amazon Cloud Drive for free.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers, Kindle 3G with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G, Kindle 3G with Special Offers and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.