"This program will be game-specific," a Sony rep said. "Games that are a part of this program will include a single-use registration code that grants the account holder redeeming the code full online access for that title." The initiative is intended to "accelerate our commitment to enhancing premium online services across our first party game portfolio."
Sony has clarified to Joystiq that the statement was "a joint SCEE/SCEA statement" and thus covers North America as well. Find the whole statement after the break.