Crayola ColorStudio HD app for iPad swipes its way to your child's heart
The iPad is not childproof. It's fragile and expensive and we can't imagine why you'd want to hand it over willy nilly to your kids. That said, if you've got money to burn and don't mind letting small hands tool around with high-end consumer products, then this should tickle your parental fancy. Announced as a collaboration between Griffin Technology and Crayola, the Crayola ColorStudio HD app for iPad matches a marker-shaped digital stylus -- the inventively titled iMarker -- with your child's LCD-colored imagination. The chunky, kid-friendly stylus mocks the tip of a pen, crayon, marker or paintbrush as your doe-eyed youngin' swipes along 30 plus animated pages -- all while sitting too close to the screen. If free is the key to your heart, go ahead and grab this now on the App Store -- it's the marker clone that'll set you back 30 bills. That said, it's a small price to pay for your child's happiness. Also, digital Burnt Sienna -- need we say any more?
Update: Turns out our friends at TUAW have already had the chance to sample one of these in the wild. Check out their impressions.
Show full PR text
Griffin and Crayola Announce Availability of Crayola ColorStudio HD for iPad
Crayola ColorStudio HD App now available on the App Store; iMarker digital stylus now available at Apple Stores nationwide
Nashville, TN / Easton, PA – July 6, 2011 – Griffin Technology, one of the world's foremost creators of innovations for everyday life, and Crayola, whose products have inspired artistic creativity in children for more than 100 years, announce the availability of Crayola ColorStudio HD for iPad, an accessory and app combo that blends coloring with cutting-edge mobile technology.
Crayola ColorStudio HD is an entirely new digital play experience, coupling a multi-activity drawing app for iPad with a marker-shaped digital stylus, iMarker. With the functionality of a marker, crayon, pen and paintbrush in one, iMarker allows young artists to interact with animated coloring book pages that move and react while being colored. The iMarker brings the ColorStudio HD App to life on iPad, generating custom-produced pictures, animations, sound effects, music and other special effects with each touch on the Multi-Touch display.
"We love creating technology for kids, and our partnership with Crayola allows us to elevate their signature blend of kid-friendly creativity into the digital world," said Mark Rowan, President of Griffin Technology. "ColorStudio HD is the first of many offerings to come from this exciting partnership."
"We're thrilled to collaborate with Griffin Technology to bring a timeless children's activity to life in an amazing new way," said Warren Schorr, Head of Crayola Licensing. "Crayola ColorStudio HD ushers coloring into the 21st century by turning the iPad into an interactive coloring book that morphs and transforms as kids digitally color."
The Crayola ColorStudio HD App is able to differentiate automatically between a child's finger input (taps, swipes, etc.) and the input from iMarker. For the first time, users are able to manipulate both the creative space and color without having to toggle between app modes. The ColorStudio HD App provides hundreds of hours of playtime, with more than 30 animated coloring pages, pictures, sound effects and music. Young artists also have the option to design an unlimited number of their own coloring pages using ColorStudio HD's extensive built-in library of backgrounds, music, sound effects and other elements. Artwork can be e-mailed, uploaded to Facebook or even printed directly from iPad to any AirPrint-enabled printer.
Crayola ColorStudio HD is available for $29.99 from Apple Retail Stores, www.apple.com/retail, Best Buy stores, or from www.griffintechnology.com.
The Crayola ColorStudio HD App is available for free from the App Store on iPad or at www.itunes.com/appstore.
