Heatwave Interactive's recently launched Gods and Heroes MMO will be happy to note that the dev team is not sitting idly by now that the game has launched. Heatwave CEO Anthony Castoro has penned an update post on the official forums that features a lot of frank talk about the game and its immediate future, including the need to "begin a promotion that will drive thousands more players to the game and turn Baccus, Mars, and Jupiter into communities bursting at the seams."
Castoro doesn't elaborate on what the promotion might be, but he does say that even though Gods and Heroes doesn't need 500,000 users to turn a profit, "our current growth rate isn't good enough." Finally, Castoro notes that the game has "an awareness issue and our pricing model doesn't seem to be tantalizing enough."
Whether Heatwave is looking at a freemium conversion or simply a price reduction coupled with more advertising, Castoro's post makes clear that the team is in it for the long haul. Check out the blurb on the official forums for a list of Heatwave's immediate priorities.