We were pretty sure OS X Lion would be a success, but this is kind of ridiculous. According to Apple, OS X Lion was downloaded over one million times on launch day. Apple says this is the fastest adoption rate of any OS in its history.
How about some other crazy numbers to go along with that stat? If you assume that most of those first-day downloads were paid downloads for the first machine (remember, Lion can be installed on any Mac associated with your iTunes account), that's US$30 million in revenue in one day. The actual number is likely to be a few million lower than that due to users installing Lion on multiple Macs, but it's still a gigantic amount of dollars flowing directly into Apple's coffers (and as Gus Mueller points out, Apple doesn't even have to give up 30 percent of its cut!).
Even more incredible than the financial implications is what happened on the data side of things. OS X Lion is a 3.49 GB download from the Mac App Store. With one million downloads, that's over 3400 terabytes of data pushed out in a 24-hour period. I guess that server farm in North Carolina is paying for itself already.
CUPERTINO, California-July 21, 2011-Apple® today announced that in just one day, over one million users bought and downloaded Mac OS® X Lion, the eighth major release of the world's most advanced operating system. Available through the Mac® App Store™ for $29.99 (US), users are buying Lion faster than any other OS release in Apple's history.
"Lion is off to a great start, user reviews and industry reaction have been fantastic," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "Lion is a huge step forward, it's not only packed with innovative features but it's incredibly easy for users to update their Macs to the best OS we've ever made."
Lion introduces more than 250 new features to the Mac, including Multi-Touch® gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software; Launchpad, a new home for all your apps; and a completely redesigned Mail app.
Available in 123 countries, the Mac App Store brings the revolutionary App Store experience to the Mac so you can find great new apps, buy them using your iTunes® account, download and install them in just one step. The Mac App Store offers apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories. Users can browse new and noteworthy apps, find out what's hot, see staff favorites, search categories and look up top charts for paid and free apps, as well as user ratings and reviews. The Mac App Store is built right into Lion and available for Snow Leopard® users through Software Update as part of Mac OS X version 10.6.8.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.