Like buying games brand new? EA sure wants you to, as its "Limited Edition" of Need for Speed: The Run incentivizes just such a purchase with the bonus inclusion of three fancy sports cars -- for the same price as the regular ol' "normal" edition, no less. Along with special access to a Porsche 911 Carrera S, a Chevrolet Camaro ZL1, and a Lamborghini Aventador, picking up the "Limited Edition" nets you "five exclusive Challenges" to slay with your high-powered sports car of choice.
The only version of the Limited Edition that we can spot thus far is on EA's own Origin PC download store for the totally-normal-edition price of $49.99, so it stands to reason that the Xbox 360 and PlayStation 3 versions are similarly priced ($59.99 on consoles). Just to be sure, we've asked EA for a better idea of what to expect, price-wise, come November.
Update: EA clarified that the Xbox 360 and PlayStation 3 versions will cost the standard $59.99, and the "Limited Edition" will operate similarly to the "Limited Edition" version of Battlefield: Bad Company 2.