Gears of War 3 leaked onto torrent sites early last month. Executive producer Rod Fergusson told Edge in a recent interview that the breach was "saddening" and "frustrating," mostly because some fans were choosing to "ruin their own experience" before the full game's launch.
Fergusson specifically called out folks who shared video of the leaked game online, adding, "I get people going, 'oh no, I just watched this thing on YouTube and it's totally given away something'. And I go, 'well, why did you go looking and why did you watch it?" Probably the same reason why we can't stop going to Nicolas Cage movies: We can't not watch them, despite the fact that they're pretty harmful to the human psyche.