No king rules forever, my son." Those words were a big part of the capstone event for World of Warcraft's last expansion, but they may be equally appropriate for the game itself. According to reports from the company, WoW's subscription numbers have continued to drop in the quarter ending June 30th, with the game now holding approximately 11 million subscribers worldwide. It's a slower rate than the game had been bleeding players, but it's still a definite decrease.
According to president Mike Morhaime, the reason for the drop can be traced back to the time since the last expansion release, but even Morhaime admits that this is the fastest drop the game has seen during its run. There are obviously rumors that the next expansion is not so far away, but as it stands, WoW's longstanding grip on the MMO market is no longer quite as strong as it once was.