We're always vaguely shocked when something genuinely awesome happens on the Avatar Marketplace, since the very idea of paying for promotional items for the little you on your Dashboard seems to negate awesomeness.
But there it is. Robocop avatar items, promoting nothing, apropos of nothing and available, as far as we can tell, just in case people want Robocop suits, OCP t-shirts, or little ED-209 pets. Something about the randomness of it -- "hey, here's Avatar stuff from that one movie from 1987!" -- is appealing.
Something else appealing about this: the trailer above was actually a contest-winning fan creation, by Giant Bomb user MoleyUK. The gear will be out August 25.