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playGo USB does wireless audio in the style of a kitchen counter top (update)

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Audiophiles wanting to wirelessly liberate their music from desktop speakers have a tough choice -- buy a $99 Airport Express, which uses a less-than-ideal 3.5mm line-out jack, or spend big on a Sonos.
Audiophiles wanting to wirelessly liberate their music from desktop speakers can either grab a $99 Airport Express or a $299 Sonos Play:3. Bicom's playGo USB is the new cord cutting kid on the block, and it's aiming for the middle slice of that market. For $450 you get a transmission unit which connects via microUSB to your computer and a receiver that connects to your HiFi with RCA or Optical cables. Song streaming couldn't be easier, the two have a range of 75 feet and pair up automatically over the 2.4 GHz band to send 24-bit sound to your beloved home audio kit. To stand out from the crowd, the playGo is hewn from Corian (yes, the stuff used for kitchen counter tops) and has a layer of LEDs to add some color to your musical experience. It's currently on sale for $400, but let's be honest -- you can't put a price on freedom from wires, can you?

Update: The Airport Express' line-out port is a hybrid -- capable of using analog or optical cables.

Update 2: We incorrectly wrote in the original version of this post that the Sonos Play:3 was more expensive than the playGo USB, the Play:3 is $299

[Thanks to everyone who sent this in]

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