"It's all for the audience. If we are going to take PSP very young -- teens and much younger -- they are happy to just play the game," he explains. "If taking Wi-Fi out is the price to pay, we're happy to." Ryan also believes that the price point will give the console a much-needed sales bump, especially during the upcoming holiday season. "At €99/£89 it will make a great Christmas gift."
The latest iteration of Sony's PlayStation Portable handheld console, dubbed the E-1000, was unveiled last month in Germany at Gamescom 2011. It should be arriving exclusively in Europe "this fall."