Smart TV apps. The power play addresses the problem of fragmentation, since developers will only need to make one version of an app for it to work across all three of the 'tubes operating systems. Based on open standards like HTML5, CE-HTML and HbbTV, developers should get their hands on a beta version by early October, with the finalized version due by the end of the year. The better question now is whether the Romanesque trio can drum up enough developer support to beat out competitors in an app-tastic coup d'etat, or if the likes of Vizio, Sony and Samsung will eventually join in. Needless to say, we'll be digging for more at CEDIA later this month.