Online Pass has helped the company do, CFO Eric Brown revealed (via Gamasutra).
"The revenues we derive from that haven't been dramatic. I'd say they're in the $10-$15 million range since we initiated the program," he said. First introduced last year for EA Sports titles, the Online Pass quickly spread to a majority of EA's games. Now, plenty of other third-party publishers utilize the same code system.
It was introduced to combat lost revenue from used game sales and, we'd say, a wild success, if not just straight-up magic.