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Nintendo on price reduction: no glasses required to see 3DS sales boost

Darren Murph
09.09.11
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The Big N has today confirmed our suspicions: people buy more things when they're cheaper, and in turn, the laws of economics are still sound. The longer version is after the break.

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NINTENDO 3DS SALES UP 260 PERCENT FOLLOWING PRICE REDUCTION

Sept. 8, 2011


Nintendo sold more than 235,000 Nintendo 3DS™ portable entertainment systems in the United States in August, and the system finished as the No. 2 best-selling dedicated game system for the month, according to the NPD Group, which tracks video game sales in the United States. About 185,000 units were sold following a price reduction on Aug. 12, an increase of more than 260 percent during the comparable 19-day time period in July.

"Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS," said Scott Moffitt, Nintendo of America's executive vice president of Sales & Marketing. "With Star Fox 64 3D and the new Flame Red color launching tomorrow, and Super Mario 3D Land and Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season."

Other Nintendo milestones reached in August include:

• Nintendo sold more than 590,000 total hardware units in August, including more than 190,000 Wii™ systems and more than 165,000 units of the Nintendo DS™ family.

• For the third month in a row, the majority of the best-selling software SKUs play on Nintendo platforms. August featured five of the top 10 and 15 of the top 20.

• So far in 2011, more than 50 million units of software have been sold for Nintendo platforms.

• In total, 540 million units of software have been sold for the Wii system and Nintendo DS family of systems combined.

For more information about Nintendo, visit http://www.nintendo.com.

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