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LA Times critic disparages future Apple Campus


Los Angeles Times Architecture Critic, Christopher Hawthorne, examined the architectural plans for Apple's newly proposed campus and wasn't too pleased with what he saw.

Instead of buying into Jobs' architectural sales pitch like the Cupertino City Council did, Hawthorne criticizes the building, claiming it's not futuristic mothership, but is "doggedly old-fashioned" and reflects the suburban corporate architecture of the 60's and 70's.

Hawthorne also criticizes Jobs' tight control over the building plans, noting that the architects designing the building are hardly ever mentioned by Jobs. The critic implies that Jobs likes to appear as if he plays an active role in the design of each building, but really has little to do with it. It's the architects that do the bulk of the work.

Hawthorne even disapproves of the building on a socioeconomic level claiming the building's serene and secure environment keeps its employees aloof from the world around it. He notes it's "essentially one very long hallway connecting endlessly with itself" and calls its a "retrograde cocoon."

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