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Heroics. They're a staple of nearly every player's in-game routine. Whether gearing up your first level 85 toon or simply grinding away toward the weekly valor and justice point caps, we all need to find a group.
In The Burning Crusade and even early Wrath of the Lich King, the trade channel or other in-game communication channels were used to advertise your needs. Looking for healer, looking for tank -- or even, in the good old days, looking for CC. Players would develop a reputation on their server as being good or bad players, and this could vastly impact the ease with which they were able to find other players willing to partner with them. In many ways, this was a good thing. It encouraged players to be civil to one another and to learn their roles, if they wanted to find groups regularly.
However, that is the past. The random Dungeon Finder, for good or for ill, has drastically changed the way we go about finding groups for instances. Viewed by many as a deep pit full of gogogo DPSers, healers with nonexistent mana pools, and tanks who are using DPS specs, the era of being known for your skill is over. Or is it?
Many people say, "I don't do PUGs. I run with my guildmates." This is fine, but it can lead to problems. For example, what do you do when you have a guildmate who is enthusiastic about running heroics, but you know that player is just going to make your run take twice as long or ruin the enjoyment with their inept ways?
Do you whisper skilled guildmates individually? Do you simply resort to the random Dungeon Finder instead? Is it right to exclude not just another player but a guildmate in the first place?