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Nielsen taps most anticipated games, Modern Warfare 3 on top

So modern

The Nielsen firm has compiled a list of the top twenty most anticipated games this holiday season. The survey ranks games based on the percentage of players that ranked them in their top five choices for the holiday. Unsurprisingly, Call of Duty: Modern Warfare 3 was at the top of the list, with fully 27 percent of those surveyed placing it in their top five.

Rounding out the top five, Gears of War 3 and Madden NFL 12 both pulled 19 percent, Assassin's Creed Revelations made 17 percent and Batman: Arkham City reached 15 percent. The holiday's major Wii exclusive, The Legend of Zelda: Skyward Sword made the sixth slot with 14 percent. Battlefield 3, Modern Warfare 3's major competition, reached number seven at 12 percent. Also worth noting: Dead Island, at 7 percent, marks the only game on the entire list that isn't part of an established franchise.

The survey also includes a fascinating peek into the psyche of various players, making note of the online conversations surrounding each title. For example, Modern Warfare 3 fans are looking forward to launch parties, and Skyward Sword devotees are hoping to rekindle that old Ocarina of Time feeling. Madden armchair quarterbacks, meanwhile, are planning to call in sick in order to squeeze in a few more touchdowns.