U2 lead singer Bono paid tribute to Steve Jobs with kind comments for the man who turned the music industry upside down with the iPod and iTunes. Bono called Jobs "the hardware/software Elvis" and described him as a man who was "only interested in doing truly great things." Speaking of his influence on music and technology, Bono said, "Jobs changed music, he changed film, he changed the personal computer and turned telephony on its head while he was at it."
Bono worked closely with Jobs and Apple in the mid-2000s on a U2 iPod with a signature black and red design. The U2 iPod has similar specs to its comparable non-U2 iPod models, but included a download voucher for premium U2 content and the autographs of band members engraved on the back. Apple also released a variety of iPods and an iPad 2 cover under product RED, an African AIDs charity founded in 2006 by U2 front man Bono and Bobby Shriver.