RIFT was one of the more successful MMORPGs launched in 2011. That said, is it making much of a dent in World of Warcraft's genre-dwarfing armor? Trion CEO Lars Buttler thinks so, and he recently told Industry Gamers that RIFT "is the most serious competitor [WoW] ever had."
Thanks to RIFT's success and the recently announced Red Door development and social networking platform, Buttler sees Trion as uniquely positioned to make headway in the post-WoW MMO marketplace despite the specter of Star Wars: The Old Republic looming on the horizon.
"I'm actually extremely excited about what's happening in our space. When we started five years ago, there was only WoW. Now there's RIFT as an absolute serious contender, with the most dynamic gameplay ever. Then there's Star Wars, then there's End of Nations coming. Then there's Defiance coming [...] so we're not afraid at all. We actually look forward to it with great excitement. It makes our point," Buttler says.