LEGO Universe. The game recently went free-to-play, and now a huge contest has been released to encourage people to give the game a try.
The eight-week-long Nexus Force Championships start today, challenging players to win as many in-game events and contests as possible before December 8th. Participants will collect points for winning contests and events in a bid to win some truly massive prizes. The single player with the highest number of points at the end of the eight weeks will win around $5,000 US worth of LEGO sets and a new laptop. In total, over $15,000 US of prizes will be given out during the event.
[Source: LEGO Universe Press Release]