Breakfast Topic: What about Gilneas?

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I love Gilneas. I love the look of the zone, the ambiance, the music. I've leveled a number of Worgen alts (that I never plan on playing again) through the zone just to experience the storyline again. I've even run an Undead alt through early levels just to see the other side of the ending events.

What bothers me (and many others, I'm sure) is the fact that this fantastic zone is now phased out and empty. Presumably, the story of the zone isn't finished and may even see some closure by the time the current expansion's life cycle is over ... but what then? The most apparent answer is to make Gilneas City another Alliance capital city, but does the game really need a new dead urban center like Darnassus? Throughout the lifespan of World of Warcraft, players have asked for the ability to buy housing for their characters. Could an empty zone like Gilneas be good starting location for this kind of feature? Instead of a creating new world PVP location like Wintergrasp or Baradin Hold in the next expansion, could the ongoing struggle for the walled peninsula become the new focus of the war between factions (with all the associated rewards and daily quests)?

Now that Cataclysm has been out for a while, what can be done to make this zone a viable place to visit?