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Sony to divide TV division into three-headed monster, looks to bounce back

Billy Steele
10.31.11
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Looking to make a rebound in the ailing TV business, Sony has announced that it will split its television division into three. According to Reuters, the company is looking to keep operations in check with separate departments for LCD TVs, outsourcing and next-gen TVs. The company is wasting no time, as the move will take place on November 1st. The announcement also comes in advance of Sony's quarterly earnings report this Wednesday which is predicted to be a quite a few eggs short of the full basket that was hoped for -- due in part to its inability to compete against Vizio and Samsung. There are also rumblings that the company could be looking to sell off its almost 50-percent share of a liquid-crystal display collaboration with the aforementioned Sammy. It appears moves are being made to stay in the TV game, but the real question is will Sony be able to stop the bleeding (or, perhaps more appropriately, melting)?

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