Prime Battle for Dominus may be a mouthful to say, but after this weekend it will be no more. No, not because of the 2012 apocalypse or that it's entering the witness protection program, but because it's getting a new name. You're silly, stop assuming the worst!
In a brief tweet to the game's followers, the devs posted the following: "The guilds page on our site is down until Monday, when we relaunch our website. Not changing the game, just changing the name."
Considering that the official forums now say "Welcome to Prime Online!" we have a pretty good guess as to what that new name might be. That's right: World of PrimeCraft.
[Thanks Johannes for the tip!]